Social metrics can mislead. Here's what to actually track.
Engagement Rate Over Followers
A small engaged audience beats a large passive one. Measure how people interact.
Track Clicks and Conversions
Likes don't pay bills. Track how social drives traffic and sales.
Measure Reach vs Impressions
Reach is unique people; impressions is total views. Know the difference.
Set Benchmarks
Compare against your own past performance and industry standards.
The right metrics turn social media from a cost into an investment.
