Video is the most engaging format on social. Here's how to use it.
Hook in the First Second
Attention spans are short. Open with motion, a bold visual or a question.
Keep It Short
For reach, short wins. 15-30 seconds for most platforms.
Add Captions
Most social video is watched without sound. Captions ensure your message lands.
Repurpose Across Platforms
One video, many formats. Adapt aspect ratios for each platform.
Video isn't optional anymore — it's the default language of social media.
